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Strategic Counsel · Private Practice

Counsel for the quiet decisions.

Strategic advisory for UK operating companies between £2m and £50m, run as a small private practice. By mandate.

Capital structure, exit thesis, growth architecture, partner negotiations. The work most boards know they need to do every quarter and end up postponing. We sit with it — quietly, weekly, and on the founder side of the table.

Request a conversation → How we work
/ NUMBERS / WHAT THE PRACTICE LOOKS LIKE
£2m–£50m
Client revenue range · owner-managed UK companies
12
Active mandates · capped by design · waiting list
15
Years operating spine · sale-side and growth-side
48h
Reply window · personally, from senior partner
/ WORK / WHERE COUNSEL HAS LANDED

Discreet by design.

We don't publish a client list — but the shape of the work is open. Capital restructures inside trading companies, sale-side preparation 12–36 months ahead of any process, founder-side counsel during partner negotiations. Below are anonymised mandate types from the last 18 months.

Mandate · Exit Architecture
Founder-led £18m B2B services sale
Twelve months of pre-bank readiness — buyer mapping, vendor preparation, diligence hygiene. Bank engaged month nine. Clean process, premium multiple, founder retained equity in the buyer.
Anonymised reference under NDA
Mandate · Capital Structure
Founder cap-table cleanup
Re-shared a fragmented founder/early-employee cap table ahead of a Series B. Equity hygiene without disputes.
UK SaaS · £6m ARR
Mandate · Growth Architecture
Channel economics rebuild
Mapped where the next £5m of revenue actually lived. Partner network, pricing discipline, operating model — quarterly cadence.
UK industrial services · £12m
Mandate · Decision Sprint
Family-business succession
Five-day sprint on a postponed succession question. Plain-English options paper, signed direction within ten working days.
North-West family company · £8m
Mandate · Embedded Chair
Fractional chair · two days a month
Senior chair seat on the leadership team of an owner-managed UK group. Two days a month + always-on for the calls that don't wait.
UK group · £24m turnover
Mandate · Partner Negotiation
Co-founder buyout
Founder-side counsel through an amicable but high-stakes co-founder buyout. Strategy, valuation framing, deal architecture.
UK B2B SaaS · two founders
Mandate · Pre-Raise
Equity-vs-debt decision
Operating company at £5m revenue, growth funded options. Six-week structured assessment — equity, debt, hybrid — single recommendation.
UK manufacturing
/ MANDATES / SIX MANDATES, ONE OPERATING SPINE

Six mandates. One operating spine.

Strategic, fractional, embedded — chosen against the actual shape of the company, not a service-page menu.

Mandate 01

Capital Structure

Equity, debt, hybrid. Founder discipline before the round. Cap-table hygiene. Investor narrative without the pitch-deck tax. Pre-raise, pre-exit, or sitting between rounds.

Pre-raise · Pre-exit · 8-12 weeks
Mandate 02

Exit Thesis

Strategic alternatives, buyer mapping, vendor preparation, deal hygiene. The early-stage version, before the bank gets involved. We tend to stay on the founder side once it does.

12-36 month horizon
Mandate 03

Growth Architecture

Where the next £5m of revenue actually lives. Channel economics, partner network, pricing discipline, operating model. Quarterly cadence, founder-led.

Quarterly engagement
Mandate 04

Operating Support

Fractional chair, board observer, founder-side counsel. Not a non-executive seat for the optics. Real work at real cadence — two days a month plus always-on.

Embedded · Confidential
Mandate 05

Decision Sprint

Five days, one decision. The "stop postponing" pack — succession question, partner negotiation, pricing reset, capital pivot. Plain-English options paper inside ten working days.

5 days · fixed fee · pricing at launch
Mandate 06

Network Introductions

Where it earns its time — quiet introductions to the right buyer, lender, lawyer or auditor. AMAYA Holdings operating-group network, used carefully.

Implicit · Inside mandates
/ STORY / WHY THIS PRACTICE EXISTS

A small practice. By design.

Supreme Advisory is a private advisory practice for UK operating companies between £2m and £50m. We took the format of a small chambers — capped client list, by introduction, no leverage model — and applied it to strategic counsel.

The work is the work most boards know they need to do every quarter and quietly end up postponing. Should we be thinking about a sale, or another round? Is this co-founder partnership still serving the company? What does the next £5m of revenue actually require? These are not consultant questions. They are slow, careful, founder-side questions — and they need someone willing to sit with them for months, not deliver a deck and move on.

We are not a corporate finance house. We work pre-bank. When the bank does come in, we stay on the founder side of the table. Mandates are NDA-bound from the first call. The client list does not appear on this site or anywhere else. Introductions come through existing clients, partner network, and the AMAYA Holdings operating group.

The infrastructure underneath is unusual for a practice this size — the ATTOH Tech engineering stack supplies the back-office, the sector intelligence, and the operating discipline that makes a chambers-format viable in 2026. The senior counsel stays human. The plumbing is industrial.

If you are sitting with a quiet decision, this is the right door.

/ PRICING / FOUR ROUTES IN

Four routes. Each fixed scope.

We don't sell hours. Each engagement is scoped against a specific mandate — fee structure agreed before the first piece of work lands.

/ TIER 01 · SPRINT

Decision Sprint

Pricing at launch/ 5 days

Five days, one decision. The "stop postponing" pack — options paper inside ten working days.

  • One specific postponed question
  • Plain-English options paper
  • Recommended direction · signed
  • Ten-working-day turnaround
  • No retainer attached
Brief a sprint →
/ TIER 02 · MANDATE · MOST BUILT

Strategic Mandate

Pricing at launch/ quarter

Twelve weeks of embedded counsel against a specific brief — capital, exit, growth, partner.

  • Specific mandate · twelve-week container
  • Weekly working cadence with the partner
  • Written brief at week one, deliverable at week twelve
  • Optional renewal for follow-on work
  • NDA-bound · founder-side · pre-bank
Request a mandate →
/ TIER 03 · CHAIR

Embedded Chair

Pricing at launch/ month

Senior chair seat on the leadership team. Two days a month + always-on for the calls that don't wait.

  • Two days a month on-site or remote
  • Always-on for the calls between meetings
  • Board attendance and minute review
  • Twelve to twenty-four month engagement
  • One seat at a time per partner
Request a chair brief →
/ TIER 04 · EXIT

Exit Architecture

Pricing at launch/ engagement

Full pre-bank readiness — three to nine months ahead of any process.

  • Strategic alternatives review
  • Buyer mapping & outreach architecture
  • Vendor preparation · diligence hygiene
  • Founder-side counsel through any subsequent process
  • Sits ahead of the corporate-finance bank
Open an exit brief →
/ PROCESS / HOW AN ENGAGEMENT STARTS

Three conversations. One signed scope.

No discovery deck, no procurement theatre, no associate trailing the call. Three plain conversations and a written brief.

Step 01

First conversation

Ninety minutes. No deck. Plain questions about where the business actually is, what's been postponed, where the next decision sits.

By introduction · NDA on file
Step 02

Brief + commercial

A short written brief from us within five working days. Mandate scope, cadence, deliverables, fee structure — retainer or fixed.

Five working days · single A4
Step 03

Engagement begins

First week sets the cadence. Documents reviewed, stakeholders met, working rhythm established. Output within thirty days.

Output within 30 days
/ FOUNDER / WHO YOU ACTUALLY MEET

The partner is the practice.

"Founders postpone the hardest decisions because everyone around them is too busy, too junior, or too commercially involved. Our job is to be the quiet third chair — senior, plain-spoken, paid against an outcome, in for the long run."

Senior Partner · Supreme Advisory

— Supreme

Fifteen years of operating spine — sale-side and growth-side, owner-managed UK groups, family businesses, founder-led SaaS. Built Supreme Advisory inside AMAYA Holdings in 2024 to give the small operating company the kind of senior chair the FTSE 250 takes for granted.

/ TESTIMONIALS / WHAT FOUNDERS HAVE SAID

Quiet references. On request.

We don't ask clients for testimonials and we don't publish them by name. Below are anonymised reflections shared with permission after exit or end-of-mandate.

Supreme Advisory sat with us for the year leading into the sale. Calm, specific, and unusually well-read. The buyer's diligence came back cleaner than any deal I've been part of.
Founder UK B2B services · exited 2026 · £18m enterprise value
The strategic mandate paid for itself inside the first quarter. We restructured the cap table and re-priced the channel before raising — both calls would have cost us the round otherwise.
CEO UK SaaS · £6m ARR · Series B 2026
We brought Supreme in as embedded chair when the board needed someone senior who would still pick up the phone. Two days a month plus the right calls — that combination is rarer than it sounds.
Owner-Director UK industrial group · £24m turnover
The decision sprint format unsticks the meeting that the leadership team has been postponing for six months. Five days, plain-English options paper, signed direction. Worth every hour.
Managing Director North-West family company · £8m turnover
We engaged Supreme on a co-founder buyout that everyone around us was either too commercial or too junior to handle cleanly. The conduct of the practice through that twelve-week window was the difference between a clean separation and a court fight.
Remaining Founder UK B2B SaaS · two-founder origin · clean buyout 2026
Worth the wait. The brief that came back at week one was sharper than anything we'd seen from a magic-circle firm and a fraction of the bill. We renewed at week twelve and kept renewing.
Chair UK property holding company · embedded mandate · renewed 4×
/ FAQ / BEFORE YOU REACH OUT

Common questions before engaging.

If the answer isn't here, the conversation is the right venue. We reply personally inside 48 hours.

01 Are you a corporate finance house? +
No. We're a private advisory practice. We work pre-bank — the strategic work that determines whether a transaction is the right answer at all. When the bank does come in, we tend to stay on the founder side of the table.
02 Do you take equity? +
Occasionally — where the engagement is long, the fit is clear, and equity is what the company actually wants to offer. Our default is fee. We are not a fund and we don't operate as one.
03 How do you handle confidentiality? +
Every engagement is NDA-bound from the first call. We don't publish names, sectors, or deal values. The website is intentionally narrow. References are provided on request, under NDA, once we have agreed the shape of the brief.
04 How do new clients find you? +
Introductions — through existing clients, partner network, or the AMAYA Holdings operating group. Our practice is small by design. The waiting list is real.
05 What's the typical engagement length? +
Three months minimum for a specific mandate; twelve to twenty-four months for embedded operating support. Decision sprints run five days. We don't sell hours; we don't operate on a billable model.
06 How does Supreme Advisory differ from Incorpwise? +
Both run on the AMAYA Holdings engine but serve different audiences. Incorpwise is the formations-first front for founders self-incorporating and handling MTD / RRA compliance. Supreme Advisory is the relationship-first front for owner-managed UK SMEs wanting senior strategic counsel on the slow decisions.
07 Will I meet the partner, or an associate? +
You meet the partner. There is no associate layer in the practice and no leverage model. The partner is the practice. The plumbing — research, sector intelligence, back-office — is supplied by the ATTOH Tech engineering stack, not by junior staff.
08 Is the practice accepting new mandates right now? +
Capped client list — twelve active mandates at any one time. We open one or two slots per quarter. Reach out anyway; if we can't take the brief immediately, we either keep the conversation open or refer it through the AMAYA partner network.
/ SECTORS / WHERE THE PRACTICE WORKS

Where the practice works.

The practice is sector-agnostic but the operating spine carries patterns. The mandates below are the ones most often signed off in the last six quarters — the shape of the company matters more than the SIC code on file.

Sector 01

Owner-managed B2B services

Founder-led services firms between £4m and £30m. Sale-side preparation, vendor diligence hygiene, founder-side counsel through process. The bulk of mandates over the last 18 months.

Bulk of mandates
Sector 02

UK SaaS at break-out

Software businesses crossing £5m ARR — capital structure decisions, pricing reset, cap-table cleanup before a Series B. Quiet work, founder-side.

£5m+ ARR
Sector 03

Family operating groups

Multi-generational UK groups working through succession, holding-structure reform, or co-shareholder negotiation. Patience and discretion are the deliverable.

Succession horizon
Sector 04

Owner-managed industrial

Manufacturing, industrial services, specialist trades. Growth architecture, channel economics, and capital pivots — the slow, capital-intensive decisions.

£8m-£40m turnover
Sector 05

Professional partnerships

Law, accountancy and consultancy partnerships at the inflection between partnership and corporate. Restructure work, partner-track redesign, succession.

Partnership inflection
Sector 06

Property holding companies

UK landed and commercial property groups — capital architecture, holding-structure decisions, family-office liaison. Quiet, long-horizon, NDA-bound.

Long-horizon
/ STAFFING / WHO DOES THE WORK

Senior chair. Industrial back-office.

The practice is intentionally small at the front. The infrastructure that lets a chambers-format practice work in 2026 sits behind the wall — supplied by the ATTOH Tech engineering stack, not by junior staff.

Front

The partner

One senior counsel. Fifteen years of operating spine. You meet the partner, you stay with the partner. No leverage model and no associate trail.

Senior · always
Plumbing

The operating spine

Sector intelligence, regulatory drift, market scans, comparable transactions — all surfaced from the AMAYA Holdings intelligence layer. The partner reads the world without burning client hours on it.

Behind the wall
Back-office

The discipline

Engagement letters, decision logs, NDA management, audit trail, secure document handling. The boring infrastructure that makes the discretion stick.

Audited · contracted
Senior advisory · 2026

The senior chair you needed three quarters ago.

Supreme Advisory places a 15-year operator into the chair beside you — not a consultant deck, not a fractional hire, just the experience you cannot recruit fast enough.

/ CONTACT / SEND A BRIEF

Two or three lines on what you're sitting with. We reply personally within 48 hours.

We work by introduction. If the practice already knows the company or the introducer, that helps — but it's not required. Tell us the decision you are postponing, or the shape of the company, and we'll come back with whether the brief is a sprint, a mandate, a chair seat, or an exit architecture.

NDA-bound from the first call. No follow-up sequence. No procurement theatre.

  • Reply inside 48 hours · personally
  • NDA on file before any operating detail
  • By introduction · capped client list
  • UK · AMAYA brand portfolio
Prefer email? hello@supremeba.co.uk →
/ ENQUIRY · MANDATE PICKER

Send the brief.

Two or three lines is enough. We come back with the right route in.

Route

By submitting you agree to a 30-minute first call. NDA-bound. We don't share details with anyone outside AMAYA Holdings.

/ TERMS / HOW WE CONTRACT

The contract under every mandate.

No surprise clauses, no fine print, no auto-renewals. The engagement letter for every mandate sits on the same one-page template.

Term 01

NDA first

Mutual NDA before any operating detail leaves the room. Standard form on file; bespoke on request. We sign before the diligence call.

Day one
Term 02

Fixed scope

Every mandate is a one-page brief — scope, cadence, deliverable, fee, term. Signed at week one. Out-of-scope work is renegotiated, not absorbed.

Single A4
Term 03

Fee against the work

Fixed retainer or fixed-fee against the deliverable. No timesheets, no billable hours, no monthly creep. Payment terms: 50% on signature, 50% on output.

No timesheets
Term 04

Exit clause

Either side can step out at the end of the twelve-week container with thirty days' notice. We don't run engagements on auto-pilot.

30-day notice
Term 05

Conflict check

Before we accept a brief we run a conflicts check across the existing client list. If we cannot take it cleanly, we say so on the first call and route the introduction elsewhere.

First call
Term 06

Reference discipline

References available on request, post-mandate, under NDA. We do not publish names, sectors, deal values, or the existence of an engagement.

On request
/ SPRINT / FIVE DAYS, ONE DECISION

The Decision Sprint — week by week.

The five-day Decision Sprint is the lowest-friction way to bring the practice in. It's how a number of long mandates start — and how the right answer to "should we engage the practice at all" gets settled. Fixed-fee, fixed-scope, no retainer attached.

Day 01

Brief session

Ninety-minute session with the partner. Plain-English download of the postponed question. Documents requested, stakeholders identified. NDA on file.

Monday morning
Day 02

Quiet analysis

Partner spends the day inside the documents, the sector intelligence layer, and a small number of off-the-record reference calls. No client meetings.

No interruptions
Day 03

Options framing

Three to five plain-English options drafted with consequences, dependencies and recommended sequencing. Risks named. No false certainty.

Options paper drafted
Day 04

Stakeholder review

A short conversation with the people whose buy-in matters most. Founders, co-shareholders, the board chair where relevant. Re-shape the options against their reaction.

Quiet calls
Day 05

Signed direction

Final options paper delivered Friday afternoon. One recommended direction, plain-English reasoning, immediate next actions for the following Monday.

Friday deliverable
Day +10

Follow-up call

Ten working days after delivery, a thirty-minute follow-up call to see how the direction is landing. Included in the fixed fee. No further hours invoiced.

All-in fixed fee
/ GROUP / SISTER PRACTICES INSIDE AMAYA

Inside the AMAYA Holdings operating group.

Supreme Advisory sits inside AMAYA Holdings — a private UK operating group that runs strategic counsel, formations, engineering and white-label professional services off a shared spine. Each surface keeps its own brand, audience, and partner; the back-office is shared.

Sister 01

Incorpwise · formations

UK Ltd formations, landlord tax compliance, RRA registration. Companies House ACSP-accredited. The founder-facing front-of-house for new incorporations.

incorpwise.co.uk →
Sister 02

ATTOH Tech · engineering

The build studio supplying the engineering core under every group surface. Snap suite, Forge line, agent fleet, MCP server, 480+ Postgres migrations. The plumbing the chambers-format runs on.

attoh.tech →
Sister 03

Pharoah Technology · build shop

Hand-coded websites and sector app layers under a discrete partner brand. The engineering surface for clients who prefer a quieter signature on the front of the work.

pharoahtechnology.com →
/ REFERENCE / INSIDE THE AMAYA INFRASTRUCTURE

Inside the AMAYA group infrastructure.

Sector intelligence, live client work, and design references from across the ATTOH Digital flagship — the shared infrastructure behind every brand in the group.

/ DISCRETION / WHAT WE WILL NEVER PUBLISH

Client names, sector specifics, deal values, transaction structures, or even the existence of a current mandate. The reference library above is for general design and intelligence references only — the operating practice itself stays off the public record.

If you are coming to us as a potential client, you will see the reference work that is most relevant to your brief, under NDA, after the first call. That is the shape of a private practice — and it is the shape Supreme Advisory will keep.