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Strategic Counsel · Private Practice

Counsel for the quiet decisions.

Strategic advisory for UK operating companies between £2m and £50m, run as a small private practice. By mandate.

Capital structure, exit thesis, growth architecture, partner negotiations. The work most boards know they need to do every quarter and end up postponing. We sit with it.

Request a conversation → How we work
£2m–£50m
Client range
12
Active mandates
By introduction
Always
15 yrs
Operating spine
From the desk

An introduction to the practice.

The service

Four mandates. One operating spine.

Strategic, fractional, embedded — chosen against the actual shape of the company, not a service-page menu.

Mandate 01

Capital Structure

Equity, debt, hybrid. Founder discipline before the round. Cap-table hygiene. Investor narrative without the pitch-deck tax.

Pre-raise · Pre-exit
Mandate 02

Exit Thesis

Strategic alternatives, buyer mapping, vendor preparation, deal hygiene. The early-stage version, before the bank gets involved.

12–36 month horizon
Mandate 03

Growth Architecture

Where the next £5m of revenue actually lives. Channel economics, partner network, pricing discipline, operating model.

Quarterly engagement
Mandate 04

Operating Support

Fractional chair, board observer, founder-side counsel. Not a non-executive seat for the optics. Real work at real cadence.

Embedded · Confidential
How an engagement starts

Three conversations. One signed scope.

First conversation

Ninety minutes. No deck. Plain questions about where the business actually is, what's been postponed, where the next decision sits.

Brief + commercial

A short written brief from us within five working days. Mandate scope, cadence, deliverables, fee structure — retainer or fixed.

Engagement begins

First week sets the cadence. Documents reviewed, stakeholders met, working rhythm established. Output within thirty days.

Operating record

Discreet by design.

We don't publish a client list. Mandates are private; introductions come through the existing network.

Supreme Advisory sat with us for the year leading into the sale. Calm, specific, and unusually well-read. The buyer's diligence came back cleaner than any deal I've been part of.

Founder · UK B2B services, exited 2026 · £18m enterprise value

Questions

Common questions before engaging.

Are you a corporate finance house?
No. We're a private advisory practice. We work pre-bank: the strategic work that determines whether a transaction is the right answer at all. When the bank does come in, we tend to stay on the founder side.
Do you take equity?
Occasionally, where the engagement is long, the fit is clear, and equity is what the company actually wants to offer. Our default is fee. We are not a fund.
How do you handle confidentiality?
Every engagement is NDA-bound from the first call. We don't publish names, sectors, or deal values. Our website is intentionally narrow.
How do new clients find you?
Introductions — through existing clients, partner network, or the AMAYA Holdings operating group. Our practice is small by design.
What's the typical engagement length?
Three months minimum for a specific mandate; twelve to twenty-four months for embedded operating support. We don't sell hours.
Engage

Send a brief.

Two or three lines on what you're sitting with. We reply personally within 48 hours.

Reviewed personally · Reply within 48 hours · No follow-up sequence
Senior advisory · 2026

The senior chair you needed three quarters ago.

Supreme Advisory places a 25-year operator into the chair beside you — not a consultant deck, not a fractional hire, just the experience you cannot recruit fast enough.